The best location(s) to shoot your brand photos depends on your brand and the messages you want to convey to your audience through your photos. For example, if you sell hiking products, you will likely want to shoot outdoors in a natural scenic location. If you are a luxury brand and your home is a farmhouse ranch style, you may not want to shoot there as it will confuse your audience. Below are my top six recommendations for indoor locations to shoot your brand photos.
Shooting your brand photos at your business location can be a great way to showcase your customer experience. It provides an authentic backdrop for your brand allowing clients to see where the magic happens. Customers can see where the products are made or where your services are provided. It’s convenient and cost-effective. This is only a good idea if your business location matches your brand aesthetic.
Many businesses operate from home so shooting at your home can be a great option. Brand photos serve as a means for your customers to know, like and trust you so shooting in your home will add a personal touch to your brand that will create a deeper connection with your audience. Shooting at your home is also convenient and cost-effective. This can be a great option as long as your home aesthetic complements your brand and messaging.
Shooting in a photography studio can create a professional, polished look and feel for your brand photos. Professional studios often have different colored backdrops and lighting set-ups to create custom looks. It’s effectively a blank slate that you can personalize with furniture and props to create the perfect settings for your photos. The drawback to this is that generally rental studios do not have business-oriented furniture and props so you’ll need to bring those. There will be extra time involved in setting up the studio for your session which will add to the cost. Studio rental fees range from approximately $75 – $300/hour.
Brand and Bloom clients have the option to shoot in my Brand Studio located in Winston Salem, NC, at no extra cost.! I have several styled sets ready to go: an office set-up, reading nook, living room, cafe table and chairs and will be adding a kitchen set up shortly. These spaces are ready to customize for your brand by adding props and decor items
Assuming you have permission from the owner to shoot in their rental house, this can be a great option. Airbnbs often have unique and interesting interiors that can provide a variety of backdrops to showcase you, your products and services that align with your brand’s personality. Airbnbs are also often located in interesting and picturesque locations giving you even more options to create gorgeous photos. Choosing an Airbnb for your brand shoot location can be a cost-effective and convenient solution. One of the benefits of shooting at an Airbnb is that you won’t have to do a deep clean and edit before you shoot at your home or business.
Shooting in Hotels or Hotel lobbies can be a great option for your brand shoot. Just be sure to contact the hotel in advance to get permission and know that some hotels require you to pay a fee.
Hotels often have a stylish look that provides an elegant and sophisticated backdrop for your photos. This can help to position your brand as upscale and high-quality. Hotels often have a variety of different settings and rooms within the hotel that will help create variety in your brand photos.
Hotels are often located in interesting and picturesque settings that can be a beautiful backdrop for your brand photography. You can use the surrounding area to create an ambiance or mood that aligns with your brand’s message and style. For example, if your brand has a relaxed and beachy vibe, you could shoot your photos at a beachfront hotel.
For a local business, shooting your brand photos in another local business or a local coffee shop can be a great way to communicate with your audience that your business is indeed LOCAL. This helps to foster a sense of community involvement and support and can be beneficial for your business. Scout out local options to find a location that has a similar look and feel to your brand and be sure to get permission in advance from the owner. You’ll also want to ensure that you do not capture any customers or staff in your photos… however, if you do, it’s a good idea to ask them to sign a model release that will allow you to share any photos that include them.
Another benefit of shooting brand photos at a local shop is the possible opportunity for a collaboration or partnership. Think about creative ways that you can work together to help support each other’s businesses. At the very least, sharing your brand photos taken in their location is an opportunity to promote each other’s business when the photos are shared so be sure to tag and credit them.
Shooting on location can be a great option if you’re targeting a specific location or community or you’re working on a project in that location. You can use the location to create marketing materials that resonate with the local audience and help to establish your brand in the area. Shooting on location can also help to tell a story about your brand or a specific offer or project and create a deeper connection with your audience. Using the location to tell a story can help communicate your brand’s values and mission.
There are many great location choices for shooting your brand photos. The most important thing is that the location(s) you choose aligns with your brand and matches your brand’s overall aesthetics.
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