Are you tired of bland and boring brand photography that fails to capture the essence of your brand? Do you want to spice up your brand visuals and take your brand to the next level? Well, I have a solution for you – strategic props!

Props can add personality, context, and visual interest to your brand photography. They can tell a story, showcase your products, and help you stand out in a sea of competitors. But how do you incorporate props strategically into your brand photography session? Let’s dive in!

YOUR BRAND PERSONALITY

Before you start shopping for props or setting up your photo shoot, think about your brand’s personality and values. What do you want to communicate through your visuals? Are you a playful and fun brand, or are you more serious and professional? Are you eco-friendly and sustainable, or do you prioritize luxury and glamour? The answers to these questions will guide your prop selection and placement.

COMPLEMENT YOUR PRODUCTS OR SERVICES

Your props should not only reflect your brand’s personality but also complement your products or services. For example, if you sell artisanal coffee, you could use a vintage coffee grinder, a pour-over coffee set, or a rustic wooden tray to showcase your products. If you offer yoga classes, you could use yoga mats, blocks, and straps to create a relaxing and inviting atmosphere.

TELL A STORY

Props can also help you tell a story about your brand and products. For example, if you’re a skincare brand, you could use botanicals, natural light, and a relaxed model to communicate the natural and organic ingredients of your products. If you’re a travel brand, you could use maps, suitcases, and postcards to tell a story about adventure and exploration.

KEEP IT SIMPLE

Remember that less is often more in brand photography. Don’t overwhelm your audience with too many props or too much visual information. Keep it simple and relevant to your brand and products. Also, make sure that your props don’t detract from your main subject – whether it’s a product or a person.

HAVE FUN

Finally, don’t forget to have fun and experiment with your props. Play with colors, textures, and patterns. And don’t be afraid to think outside the box – sometimes the most unexpected props can create the most memorable visuals.

In conclusion, props can be a powerful tool to elevate your brand photos and communicate your brand’s personality and values. By choosing props that complement your products, tell a story, and reflect your brand’s identity, you can create visuals that stand out and resonate with your audience. So, go ahead and give props a try in your next brand photography session!