Are you an entrepreneur or small business owner who struggles to stay current with your audience? Wouldn’t it be fantastic to have a library of seasonal images that align with your marketing goals? I firmly believe that planning, and budgeting for, seasonal brand images for your business is a great investment.
Seasonal brand photography will provide you with a library of custom images that can be used to create seasonal promotions or offers.. seasonal images should be done quarterly to align with your quarterly business and marketing goals – It makes planning a breeze!
Let’s face it, as a small business owner you are BUSY (all caps!) I love seasonal brand shoots because they streamline your marketing plan. Things change pretty quickly. As a small business owner, you need to be nimble to adapt to a fast-changing competitive landscape. Be ready for every new social media trend with perfectly curated images for every season. Christmas photos at Halloween may seem a bit crazy but Creating custom images for your brand in the month or two leading up to the season allows you to finalize the details of your marketing programs, special offers, and new products to be ready to launch on-time, every time!
Have fun when planning for your seasonal brand photography session and let your creative side shine!. I recommend that you start with an annual outline for your marketing plan, broken down by quarters. Then start filling in major holidays and events. Your plan will come together pretty quickly! Now that you have a rough outline, start filling in the details for the next quarter with your promotions and posts you want to accompany them. This will help you create a list of images needed for your marketing efforts for that quarter. I recommend that you start planning for your next quarterly shoot three to four months before the start of the quarter. Working one full quarter ahead is a good guide to follow.
Now that you see the benefits of quarterly brand photography sessions, you’re probably wondering how to make this happen. Here’s what I recommend. Find a brand photographer whose work you love! See if they offer seasonal, quarterly or even monthly brand shoots. Many do and working with the same photographer is a great way to keep visual consistency for your brand. As a brand photographer, I love working with my clients on an on-going basis to help them reach their business goals. I often find that before we’ve finished shooting a session, we’re already planning the next shoot!
Ready to get started? Sign up for a Seasonal Brand Mini Session. Every quarter, I create styled sets for my brand clients to make it easy for them to show up and shoot seasonal content. I offer beautiful backdrops, fun accent pieces, and neutral seasonal colors to create the perfect base for your shoot. I encourage my clients to bring their own props to personalize the images and showcase their unique offerings
I’d love to hear your thoughts on seasonal brand sessions and how they might work for your business. I’m happy to answer any questions you might have about season brand images for your business.
xo,
Linda
